The Arts & Crafts Movement: A Response to the Industrial Revolution

In reaction to the Industrial Revolution's plain, mass-produced items, the Arts and Crafts movement championed decoration and beauty.

Aug 4, 2024By Stefanie Graf, MA in progress, BA in Art History
The Arts and Crafts Movement
Season ticket for an exhibition of the Arts and Crafts Exhibition Society by Walter Crane (left); with Drawing by William de Morgan and The Green Dining Room or The Morris Room by William Morris, Philip Webb, and Edward Burne-Jones (right)

 

The 19th century was heavily influenced by the impact of the industrial revolution. Aspects such as work, production, everyday life, and art were all affected by the technical changes of the period. In the second half of the 19th century, a group of people was discontent with what they thought was a deterioration of design and manufacturing. This resulted in the Arts and Crafts movement, whose representatives promoted handicraft instead of mass production. They advocated for the idea that objects should be useful as well as beautifully decorated and that handicrafts should have the same status as fine art. Here is an introduction to the influential 19th-century art movement.

 

Origins of the Arts and Crafts Movement

augustus pugin wallpaper 1848
Heraldic pattern wallpaper by Augustus Pugin, 1848. Source: Victoria and Albert Museum, London

 

Some of the ideas that defined the Arts and Crafts movement can be traced back to the English architect and designer Augustus Welby Northmore Pugin. He was an important figure in the Gothic Revival style of architecture and lived from 1812 to 1852. Pugin was, like other advocates of the Arts and Crafts movement, unsatisfied with the design and architecture of his time. He described it as “the present decay of taste” and strove for gothic architecture that would represent the Christian values of the medieval period.

 

This notion of the Middle Ages as an ideal model for craftsmanship, design, and architecture would later become an important aspect of the Arts and Crafts movement. Pugin wrote that design should have no unnecessary features that contribute nothing to construction or convenience. In addition, he mentioned that the purpose of decoration should be the “enrichment of the essential construction”. Both ideas can not only be found in the successive Arts and Crafts movement, but they were also important for the design theory of the 19th century.

 

The Great Exhibition of 1851

great exhibition 1851 crystal palace
The Crystal Palace at Sydenham Hill in London by Sir Joseph Paxton, 1851. Source: Britannica

 

In 1851, the Great Exhibition took place at the Crystal Palace in London. It was supposed to demonstrate Britain’s leading position in technology and design. Queen Victoria and Prince Albert organized the exhibition with the help of Henry Cole, who played an important role in reforming industrial design. The designs shown in the exhibition were criticized as lacking a universal style, which The Times described by writing “The absence of any fixed principles in ornamental design is apparent in the exhibition.” Another point of criticism was the decadent use of decoration and the disregard for the material.

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The Arts and Crafts Exhibition Society

arts and crafts society exhibition 1890
Season ticket for an exhibition of the Arts and Crafts Exhibition Society by Walter Crane, 1890. Source: Victoria and Albert Museum, London

 

Design faced many problems during those times: industrialization and the related deterioration in quality and aesthetics, the lack of unity, and low status compared to the fine arts. The Arts and Crafts Exhibition Society, a group that was founded in 1887 in London, wanted to change the public perception of design and elevate the status of crafted objects. They organized their first annual exhibition in 1888. The Society not only gave the movement a name, but it also created a regular exhibition space for the underrepresented decorative arts.

 

Main Ideas and Concepts of the Arts and Crafts Movement

drawing william de morgan 19th century art
Drawing by William de Morgan. Source: Victoria and Albert Museum, London

 

The 19th-century art movement was named after the Arts and Crafts Exhibition Society, but other groups were part of it as well. A few examples of related groups were the Arts Workers Guild, the Exhibition Society, and other businesses concerning themselves with craftsmanship. Even though the movement consisted of different groups, they were united by some key ideas and concepts:

 

1. Objects Should Be Useful and Beautiful

arts and crafts carpet william morris 1889
The Bullerswood Carpet designed by William Morris and John Henry Dearle, 1889. Source: Victoria and Albert Museum, London

 

One important feature of the Arts and Crafts movement was its aspiration to create items that were beautiful and useful. William Morris, an influential designer associated with the 19th-century art movement, once said: “Have nothing in your houses that you do not know to be useful or believe to be beautiful.“ The practitioners working according to this principle wanted people to be able to use the objects they keep at home in their everyday lives while simultaneously appreciating the item’s decorative nature. This resulted in the characteristically ornate shapes combined with the utility and good quality associated with the movement.

 

2. Critique of Machines and the Revival of Medieval Craftsmanship

cabinet arts and crafts william morris
A cabinet designed by Jack George Washington Henry and manufactured by Morris & Co., 1890-1891. Source: Victoria and Albert Museum, London

 

Another key aspect of the movement, especially in Britain, was the members’ often negative view of machinery and the consequences of the Industrial Revolution. They criticized the repetitive conditions in factories and the “soullessness” of the machines and wanted to revive the relationship between production and creative craftsmanship. The medieval period served as an ideal example of this relationship. Advocates of the movement wanted the maker to be a skilled craftsman who was involved in the creation of the object from the beginning. Instead of production taking place in large factories, the crafting process should be confined to smaller workshops.

 

3. Unity

morris room 19th century art
The Green Dining Room or The Morris Room by William Morris, Philip Webb, and Edward Burne-Jones. Source: Victoria and Albert Museum, London

 

The lack of unity, which was a point of critique in the Great Exhibition of 1851, was overcome by the Arts and Crafts movement. There was an emphasis on creating a harmonious interior. This meant that from architecture to tableware, the design would fit together. Many designers of the 19th-century art movement were therefore often active in more than one discipline and would for example design furniture as well as textiles. This variety in designed items can be seen in the works associated with the Arts and Crafts movement since they range from wallpaper and glassware to buildings and books.

 

Key Figures of the Arts and Crafts Movement

The Orchard (tapestry) by William Morris
The Orchard (tapestry) by William Morris, 1890. Source: Victoria & Albert Museum, London

 

Throughout the Arts and Crafts movement’s rise to recognition and popularity, several key figures played important and influential roles. These three individuals below shaped the arts and crafts movement and influenced it to be unified in the key ideas and concepts listed above.

 

1. William Morris

william morris english designer arts and crafts
Photo of William Morris by Frederick Hollyer, 1884. Source: Victoria and Albert Museum, London

 

William Morris was one of the most influential members of the Arts and Crafts movement. He was born in East London, in 1834 and studied at Oxford University where he met the Pre-Raphaelite painter Edward Burne-Jones. Along with Edward Burne-Jones and other friends, Morris founded the interior firm “Morris, Marshall, Faulkner, and Company” to create handmade objects inspired by medieval craftsmanship. His work and company contributed immensely to the Arts and Crafts movement.

 

2. John Ruskin

john ruskin english writer arts and crafts
Painting of John Ruskin by William Gershom Collingwood, 1897. Source: Art UK

 

John Ruskin was another key figure of the Arts and Crafts movement. He was a philosopher and art critic who criticized the way of production in factories and its effects on society. Ruskin believed that the process of design and creation should not be separated, since he found this to be harmful to both society and the visual qualities of the object. His ideas had a great influence on Morris and the Arts and Crafts movement in general.

 

3. May Morris

may morris daughter william morris
May Morris photographed by Frederick Hollyer, about 1890. Source: Victoria and Albert Museum, London

 

May Morris was one of the women who were active during the movement. The English artisan was the daughter of William Morris and is especially known for her embroidery designs. She became the manager of the Morris & Co. embroidery department in 1885 when she was only 23 years old. During her time at the company, she created many designs, some of which were wrongly attributed to her father William Morris. Since women were not allowed to join the Art Workers’ Guild until 1964, May Morris founded the Women’s Guild of Arts in 1907.

 

The Women of the Arts and Crafts Movement

wall hanging may morris arts and crafts
The Orchard, wall hanging, designed by May Morris, embroidered by Theodosia Middlemore, 1894. Source: Victoria and Albert Museum, London

 

The involvement in the 19th-century art movement was not solely restricted to skilled craftsmen. Students and beginners could also take part in the act of designing and making. This open atmosphere also made it possible for women to get involved. Even though women still faced many forms of discrimination, like their exclusion from the Art Workers’ Guild until 1964, they made up an important part of the movement.

 

Examples of the 19th-Century Art Movement

The Works of Geoffrey Chaucer now newly imprinted by William Morris and Edward Burne-Jones
The Works of Geoffrey Chaucer now newly imprinted by William Morris and Edward Burne-Jones, 1896. Source: the British Library

 

From the icon William Morris to other architects, craftspeople, and designers, the 19th-century movement produced several key pieces of artwork. Below are some key examples of the Arts and Crafts Movement that showcase its diversity as well as its common themes and messaging.

 

1. The Red House

red house bexleyheath william morris philip webb
The Red House in Bexleyheath by Philip Webb and William Morris, 1859-60. Source: Britannica

 

The architectural style of the time was significantly influenced by the Arts and Crafts movement. Architects like Philip Webb, Edwin Lutyens, and Charles Voysey created buildings that included historic and regional features. One example of the movement’s architecture is The Red House in Bexleyheath, designed by William Morris and Philip Webb. The uniquely structured asymmetrical building with gothic features served as a home for Morris and his family. Consistent with the movement’s aspirations, the architecture combines decorative elements with simplicity and functionality.

 

2. Horn Poppy Wallpaper by May Morris

horn poppy wallpaper may morris
Horn Poppy Wallpaper by May Morris, 1885. Source: Victoria and Albert Museum, London

 

Wallpapers and textiles decorated with floral ornaments are characteristic of the products associated with William Morris’ company. Even though the Horn Poppy Wallpaper was made by his daughter May Morris, the print was one of the designs that were sometimes falsely attributed to Morris himself. Many of May’s works were inspired by her father and his poems, as was this specific wallpaper design. In one of his poems, William Morris characterized the horned poppy as “thin and bright”, which could have influenced May’s depiction of the plant.

 

3. Armchair by Ernest William Gimson

armchair ernest william gimson arts and crafts 1905
Armchair designed by Ernest William Gimson, c. 1905. Source: Victoria and Albert Museum, London

 

The armchair designed by Ernest William Gimson exemplifies the furniture that was produced in the Cotswolds during the Arts and Crafts movement. It also displays the movement’s emphasis on the combination of distinctive decoration and functional simplicity. The rounded, bead-shaped features of the chair were influenced by the bobbins used for textile weaving.

 

4. Decanter by Charles Robert Ashbee

decanter charles robert ashbee arts and crafts
Decanter designed by Charles Robert Ashbee, 1904-1905. Source: Victoria and Albert Museum, London

 

The decanter was designed by the English architect Charles Robert Ashbee, who was an essential member of the Arts and Crafts movement. The decorative and functional metal of the vessel displays marks of the hammer with which the object was made. This showcases the fact that it was crafted by hand. Many of the British members of the Arts and Crafts movement preferred handicrafts over machine production. The visible signs of the artisan’s process can be seen as a testament to more traditional manufacturing.

 

Criticism of the Arts and Crafts Movement

strawberry thief fabric william morris
Furnishing Fabric Strawberry Thief by William Morris, 1883. Source: Victoria and Albert Museum, London

 

The Arts and Crafts movement was sometimes criticized for having an outdated approach to modern problems. Some people doubted that its works were practical enough to survive in a society shaped by crowded cities and industrialization. Despite the criticism, this 19th-century art movement had a considerable impact and influenced other styles such as Art Nouveau.

Summary of the Arts and Crafts Movement

Lotus (wall hanging) designed by William Morris and embroidered by Margaret Beale
Lotus (wall hanging) designed by William Morris and embroidered by Margaret Beale, c. 1875-1880. Source: Victoria and Albert Museum, London

 

SUMMARY

  • Origins and Influences: The Arts and Crafts movement emerged in the late 19th century as a response to the Industrial Revolution’s impact on design, advocating for handcrafted objects over mass production and seeking to elevate decorative arts to the status of fine art.
  • Key Figures: Influential figures such as William Morris, John Ruskin, and May Morris played pivotal roles in shaping the movement. Morris promoted medieval craftsmanship through his designs, Ruskin criticized industrial production and emphasized the integration of art and craft, while May Morris contributed with her embroidery and advocacy for women in the arts.
  • Core Principles: The movement emphasized creating useful and beautiful items, critiqued the soullessness of industrial machinery, and aimed for unity in design, ensuring harmony across various art forms from architecture to everyday objects.
  • Impact and Legacy: Despite criticisms of being outdated, the Arts and Crafts movement left a lasting impact on design and architecture, influencing subsequent styles like Art Nouveau and fostering a renewed appreciation for craftsmanship and aesthetic integrity.

 

Originally published: February 14, 2022. Last update: August 4, 2024, by Elizabeth Berry



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By Stefanie GrafMA in progress, BA in Art HistoryStefanie is completing her bachelor’s degree in art history at the University of Vienna, Austria. She will commence her master’s degree next semester. She has a passion for modern and contemporary art, architecture, and art theory. Interested in researching and reading about the impact art has on the viewer and on society, Stefanie believes that art can change, question and shape the way we think and live.